At Gritinz we are very passionate about our mission and are proud of our purpose. It is no secret that other card companies now offer a range of multi-cultural offerings however what sets Gritinz apart is our inclusion of African languages in all our products.
We try to ensure that everything we do, whether that involves creation of new birthday cards, video adverts or social media posts, we incorporate African languages into every aspect of operations.
This means that not only is Gritinz a source of hope in maintaining heritage in the eyes of the older African generation, but Gritinz is also a source of education for the younger Afro-European crowd.
How it all started
It was the start of a new year, 2017, and with my mum’s birthday coming up (Feb 28th) I wanted to get a simple but unique gift. I decided to go to Tesco to try and find her something personalised, but after browsing in the card section for a fair bit of time realised that there was nothing that really stood out. So I decided to get a few gifts, including a card that I had the family sign.
Now, as Africans we are very aware that 9 times out of 10 our parents would rather us give them money for them to spend on whatever they want. So when we presented with the gifts and cards, although she was thankful for the gifts, my mum did mention why we didn’t just give her the money as opposed to getting so much gifts as there wasn’t a guarantee they’ll be useful.